Benidorm has been considered one of the most popular tourist destinations for British abroad for decades, and this appeal continues. The throbbing city metropolis offers a variety of entertainment options, particularly for dining and nightclubs; cabaret is very popular in Benidorm and is one of the distinguishing traits of the city. With the many high rise buildings, there is some impressive scenery and the great mountains of the Costa Blanca are a particularly striking.

Aside from tourist recreation, each summer the city boasts an International Song Festival which is a big draw to the area and has attracted superstars including Julio Iglesias, Raphael and Duo Dinamico. For those with families, the Terra Mitica theme park comes particularly recommended for a day trip. For those wishing to explore further by car, outside the town there is the Aqualandia Park which is another ideal day out.